Yuming Lu

Yuming Lu is a fashion film director currently pursuing an MA Fine Art Programme at Central Saint Martins, specializing in Contemporary Photography. From 2018 to 2023, he worked as the Editor of Fashion Video & In-house Video Director at Harper’s BAZAAR China. As an independent fashion film director, he has collaborated with fashion brands such as CHANEL, FENDI, Ferragamo, Bottega Veneta, Boucheron, BVLGARI, De Beers, Lululemon, Kappa, and H&M.

With a background as a fashion editor, Yuming possesses a sharp visual sensibility, allowing him to craft a distinctive aesthetic that balances sleek minimalism with evolving beauty, creativity, and commercial appeal. His extensive experience in fashion advertising enables him to swiftly capture the creative essence of a project, working closely with international fashion brands, artists, talents and models to produce visually striking narratives.

Beyond commercial work, Yuming is also active as an independent artist, exploring the intersection of sculpture, installation, and photography, as well as the fluidity of image-making across different media.

01 Editorial Fashion Video

02 TV Commercial Video

03 Sculptures & Installations

04 Photography

05 Graphic Design

05 Graphic Design